No matter your specialty, selling your goods on Amazon will let you reach more people who want to buy them. And Amazon Advertising can help get the word out even more.
It’s pretty easy to make an account and a collection, and if you do things the right way, you’ll get a great return on your investment.
Amazon is the most famous place to buy and sell things online, and it can be very helpful for people like you who are just starting out as business owners. It is, in fact, a crowded place. But if you know how to advertise on Amazon right, you can stand out from the crowd.
Are you interested? We’re sure you are. Today, we’re going to talk about how to make a long-term Amazon advertising plan that will help you beat the competition and make more sales online.
What does Amazon Advertising mean?
That is a good question. Amazon Advertising, which used to be called Amazon Marketing Services, is a paid advertising service that works a lot like Google’s pay-per-click service.
Many people in the US (over 53%) have an Amazon Prime account, which makes it a great place to show your ads.
There are different kinds of Amazon ads that can help you build your business. There is more to say in this guide, but here is a quick summary:
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Ads with sponsors
There are listings on Amazon that look like regular listings on the site’s search results page. These are called sponsored ads.
This show up near the top of a search results page, and you can use a pay-per-click scheme to set them up.
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Put up ads
Display ads are a bit more active. They normally look like a big banner that runs across the top, middle, or bottom of an Amazon search results page.
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Video ads
Video ads are pretty powerful for marketing as you can bring your product’s selling points to life with a short, snappy story that hooks the viewer and helps them connect with your brand on an emotional level.
Advantages of advertising on Amazon
Now that you know about the different kinds of Amazon ads, let’s look at why it’s important to come up with the best plan for your business.
There are several ways running ads on Amazon can help your business, such as:
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It’s simple to use: Yes, it is pretty easy to learn how to use Amazon Advertising. The site has a good knowledge base, an easy-to-use design, and a lot of interactive features. You don’t even need to be tech-savvy to use the tool to make effective ad campaigns.
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It’s based on programs: Yes, that is true. For the best results, Amazon will show your ads to the right people at the right time on their trip because the ads are programmatic. You just need to make interesting material and enter your parameters. Easy.
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It comes in a number of different formats: We just now talked about how there are different kinds of Amazon ads. So, you have a lot of choices here for content that will help your brand. So, you’ll be able to reach more interested online shoppers.
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It’s full of good leads: People already on Amazon are likely to be very interested in your ads because they are already ready to shop. You need to twist their arm slightly.
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It has data in real-time: Indeed, Amazon has real-time data that let you track your progress and get the information you need to keep making your content better so that you get the best return on investment (ROI).
Disadvantages about ads on Amazon
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Extreme competition: Amazon is incredibly saturated like any successful marketing platform or marketplace. In every category you can think of, the battle is tough. It’s important to stand out from the digital noise, and you need to be consistent, persistent, and very unique to do that.
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Time, time, time: Even though Amazon Ads is easy to get started with, it takes a lot of time to keep campaigns going well. So, if you want to maximise your Amazon advertising without ignoring other important parts of your business, you must handle your time well.
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ROI is not a given: Amazon is a very popular and well-trodden platform. If you don’t have a clear strategy, good ad copy, well-designed landing pages, and know your audience well, potential customers will go to your rivals (there are lots of them, after all).
Different kinds of Amazon ads
There are a few different kinds of Amazon ads that we talked about earlier. Now we’re going to go into more detail about how you can use each type to help your business. The first Amazon ad examples we’ll look at are “sponsored” items.
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Paid brand ads in the search results
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A picture of an Amazon ad.
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Sponsored branded Amazon ads are a great way to get people to notice and connect with your business when they’re most likely to do so.
Plan out how you will advertise on Amazon.
It’s now time to make plans. With a clear Amazon Advertising plan, you’ll know exactly what you want to accomplish and be able to set goals that you can reach.
By laying the proper groundwork, you can keep improving, make the best assets for running Amazon Ads, and get the highest return on ad spend (ROAS).
Let’s look into this some more.
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Write down your goals.
Making goals for your Amazon advertising plan is the first thing you need to do. If you don’t say your exact goals, you’re just shooting in the dark. Also, you’ll never get the desired results when you shoot at night.
When you set goals for Amazon Advertising, they should fit in with your primary business goals. So, think about your key performance indicators (KPIs) and base your goals on them.
Do you want more people to come into your store? Do you want your CPC to go down? Or do you want to make more of a specific type of item? You can make your choice. The point is to give your advertising plan a clear direction immediately.
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Make appealing home pages.
Once you know what your goals are, you can start to think about your advertising materials, like landing pages, images, graphics, videos, writing, and so on.
When you run Amazon ads, it’s important to make sure your landing pages work well because that’s where guests will go after clicking through.
So, here’s what your landing pages should do:
Become an extension of your ads
Be interesting and eye-catching
Give specifics and information
Stand out visually
Add to your product’s USPs.
Get people to do something (CTA)
If you want the best conversion rates, make sure that your landing page matches your ad. This is true whether it’s your shop front, a category page, or a page for a specific product.
